There is a lot of buzz regarding YouTube’s new “paid subscription” model that will be launched in the spring. Google and YouTube are facing mixed reviews; many people believe the service will do amazing things for YouTube, and many think that the service will tank. Many are wondering, if this model will prove to be successful for YouTube. Here are some reasons, why I think it will succeed in the end.
The key for the success for this campaign is the quality of the premium content. YouTube and the channels need to ensure that they are providing exclusive, high quality content. Viewers will need to feel that they are receiving premium content.
YouTube already has original YouTube Content available to them. In the past two years, YouTube has spent 350 million dollars on In the last two years Google has invested $350 million dollars into developing 100 original channels for exclusive content. The majority of this content is not just some guys talking into a webcam for thirty seconds. YouTube has funded channels with major industry names such as Warner Brothers, Jay-Z, and big YouTube giants such as Machinima. These channels draw large amounts of viewers and subscribers. With this new subscription model, these channels can continue to offer their programs, and create even better content with the funding they receive from their subscribers.