How Video Games Can actually help Business and Marketing

I was browsing around the internet this morning, and I came across this neat infographic posted by DeviantArt user: “Suckstobeyourgirl”. Check it out.

This interested me because growing up as a kid, I was always very fond of video games. In fact, I still am. I love to play games in my spare time (which admittedly I have less and less as the days go on).  However, I always felt that video games had a bad reputation. If you played too many games, you were labelled a nerd, and there were always reports in the news that “violent videogames” were corrupting the youth, and all of this jazz that simply isn’t true.

However, now I think that perception is changing.

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Why Sony’s PlayStation 4 will be successful in a mobile dominated market

Media giant and computer hardware company SONY has begun to release information regarding their next generation console, the PlayStation 4. Many critics believe that Sony’s new console will fail to meet expectations due to the rise in mobile gaming on tablets and phones.

However, it is a mistake to think that the rise of mobile gaming is the downfall of console gaming; instead it should an extension of the gaming market. Sony’s new PlayStation 4 will be a success because the “core gamer” target market will always demand high quality gaming experiences, it will integrate features for mobile and smart devices, and Sony already has a foot in mobile market with the PlayStation VITA.

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Keeping Digital Marketing Interesting

Today in my Digital Marketing Class, one of my classmates brought up this awesome Digital Marketing campaign done by a shoe store in Guatemala.

It revolved around an app called “Hijack” that sent you a 100% off discount  to your phone when you entered a competitor’s shoe store. The catch was the discount slowly decreased in amount until it reached 0. The only way to stop the discount from dropping was to get to the store ASAP. You can see this below:

Interesting, huh? I don’t think it could work in many American malls, but it’s interesting to see how store are using mobile applications in creative ways to improve their marketing campaigns.

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Will YouTube’s Paid Subscriptions be a success?

There is a lot of buzz regarding YouTube’s new “paid subscription” model that will be launched in the spring. Google and YouTube are facing mixed reviews; many people believe the service will do amazing things for YouTube, and many think that the service will tank. Many are wondering, if this model will prove to be successful for YouTube. Here are some  reasons, why I think it will succeed in the end.


The key for the success for this campaign is the quality of the premium content. YouTube and the channels need to ensure that they are providing exclusive, high quality content. Viewers will need to feel that they are receiving premium content.

YouTube already has original YouTube Content available to them. In the past two years, YouTube has spent 350 million dollars on  In the last two years Google has invested $350 million dollars into developing 100 original channels for exclusive content. The majority of this content is not just some guys talking into a webcam for thirty seconds. YouTube has funded channels with major industry names such as Warner Brothers, Jay-Z, and big YouTube giants such as Machinima. These channels draw large amounts of viewers and subscribers. With this new subscription model, these channels can continue to offer their programs, and create even better content with the funding they receive from their subscribers.

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